The plain white t-shirt had humble beginnings, first introduced as undergarments for sailors and Marines in the early 1900's, later to be worn on the working man and farmers. It would soon become the staple look for tough guys like Marlon Brando and James Dean.
In the 100 years since being merely an undergarment for military men, this simple article of clothing has outlast the trends that have come and go, but still is that one article of clothing that everyone can't go without.
The term "back to the basics", is dependable, quality, timeless, much like the a plain white t-shirt. The plain white t-shirt will continue to thrive for years to come, and will continue to be that go to choice when nothing else is working.